ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Tea Leaves

Japanese Brazilians move beyond 'Little Tokyo'

Drive and determination of forebears provide lessons for Japan

A Japanese Brazilian girl gives a "taiko" drum performance during a cultural festival in Sao Paulo.   © Reuters

In the center of Sao Paulo, Brazil's financial capital and largest city, lies Liberdade, a district of Japanese-style restaurants, hotels, supermarkets and shops. Streets adorned with red lampposts lead visitors to a traditional Japanese torii gate. Walking there is like strolling into a Japanese shrine.

For me, a Japanese on my first visit to Brazil, Liberdade was both familiar and surreal. Most Japanese know that there are ethnically Japanese citizens of Brazil. But few know much of their history or their lives, perhaps because Brazil is so far away -- a 30-hour flight via New York or London.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more