Hoang Thuy Linh, a pop singer with folk influences and a taste for fluorescent outfits, wants to bring Vietnamese music and folklore to the world. She probably did not imagine that it would be channeled through dancing Brazilian soldiers and smack-talking South Korean athletes.
Linh's witty summer hit, "See Tinh," a play on the word "lovesick" in Vietnamese, has taken on a second life in the way that only social media posts can: as a TikTok dance challenge. The company tells me it has had 1.2 billion views of clips tagged #seetinh, mainly by people doing a silly dance to the song.
