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Toiletries maker Lion to release exclusive goods for Alibaba

Chinese internet sales become crucial revenue source for Japan Inc.

Tmall Global's top page

TOKYO -- Toiletries maker Lion will produce Japan-themed toothpaste exclusively for e-commerce behemoth Alibaba Group Holding, as more Chinese consumers turn to Japanese brands for upmarket products.

The Tokyo-based company plans to sell matcha-scented toothpaste from its popular Systema brand on Alibaba-operated website Tmall, with tubes and packaging featuring designs of Mount Fuji. The price will be 22.9 yuan ($3.43), making it a luxury product.

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