TOKYO -- Toiletries maker Lion will produce Japan-themed toothpaste exclusively for e-commerce behemoth Alibaba Group Holding, as more Chinese consumers turn to Japanese brands for upmarket products.
The Tokyo-based company plans to sell matcha-scented toothpaste from its popular Systema brand on Alibaba-operated website Tmall, with tubes and packaging featuring designs of Mount Fuji. The price will be 22.9 yuan ($3.43), making it a luxury product.
