ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

UK's Dyson chooses Tokyo for first store

Dyson's cordless vacuum cleaner

TOKYO -- Dyson, the British company known for its futuristic vacuums and fans, will make Tokyo the home of its only directly run store in the world, opening the outlet Friday as part of a campaign to bolster its already-strong presence in the Japanese market.

     A 100-sq.-meter showroom in the posh Omotesando district will display some 20 products ranging from cyclone vacuum cleaners to bladeless fans to long-lasting LED lights. Four different flooring samples, including tatami mats, will allow customers to get a firsthand feel for how its vacuums operate.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more