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Arts

Anime a $21bn market -- in China

Young consumers with cash ready to splurge on Japanese content

The China International Cartoon and Animation Festival in Hangzhou, Zhejiang Province, drew fans of Japanese media.
WATARU KODAKA and YUSHO CHO, Nikkei staff writers | China

SHANGHAI -- China's blossoming anime and online game industry is creating opportunities for Chinese and Japanese businesses alike as fans in their teens and 20s open their wallets.

Growing fandom

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