SEOUL -- In a glitzy neighborhood in central Seoul's Gangnam district, Frieze Seoul is preparing to open its doors for a third time since the South Korean capital was chosen in 2022 to become the Asian base for one of the most prestigious international contemporary art fairs.
Frieze Seoul, backed by the team that created the London, New York and Los Angeles Frieze events, will run at the COEX convention center, adjoining Starfield Mall, Asia's largest underground shopping complex, from Sept. 4 to Sept. 7, and is preparing to host more than 70,000 visitors.
