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Genius marketing squeezes most from blockbuster 'Your Name'

Toho ships estimated 1.2 million discs as movie still runs, fans still thrilled

Nearly a year after its cinematic release, "Your Name" is still drawing daily audiences at Cinecitta in Kawasaki, Kanagawa Prefecture.

TOKYO -- Nearly a year after its theatrical release, "Kimi no Na wa" ("Your Name") from director Makoto Shinkai is still on a tear. As an estimated 1.2 million DVDs and Blu-rays were shipped on July 25, theaters were still showing the powerfully riveting anime.

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