Humble Indian fabric takes fashion world by storm

Appeal of environmentally sustainable 'khadi' is growing at home and abroad

grazia8.jpg

Khadi is the fabric of choice for Indian fashion designer Ashish Satyavrat Sahu, who launched his Khadiwala Designer brand six years ago. (Courtesy of Ashish Satyavrat Sahu)

NEETA LAL, Contributing writer

NEW DELHI -- When Indian fashion designer Ashish Satyavrat Sahu launched his fashion brand Khadiwala Designer six years ago, his idea was simply to work with a fabric he loved -- the coarse handspun cloth known as khadi. Little did the 36-year-old know that the response to his collections would be so overwhelming that he would be selling internationally within two years.

A native of India's tribal state of Jharkhand, Sahu takes inspiration from traditional Indian folk silhouettes -- like the mai sari that is gifted to a new bride by her mother-in-law), the botoi (a men's sarong) and the biru shawl (a scarf) -- to craft trendy apparel such as crop tops, bomber jackets, drawstring shorts and long shirts.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.