No trailers. No promos. New Ghibli film leaves fans guessing

"How Do You live?" is Hayao Miyazaki's first animated movie in a decade

20230712 How Do You Live?

Producer Toshio Suzuki poses in front of a poster for "How Do You Live?" -- one of the very clues to the film's content.  © Kyodo

NATSUMI KAWASAKI, Nikkei staff writer

TOKYO -- Studio Ghibli's first new animated film in a decade hits the big screen in Japan on Friday. The catch is that no one has any idea what it is about.

No trailers were released for the 140-minute "How Do You live?" And no publicity events were held prior to release.

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