TOKYO -- Sony Music Entertainment and anime producer Sotsu will join forces to launch events featuring Japanese manga and anime as well as characters from games and music.
The pair will combine the Anime Festival Asia event -- hosted in Southeast Asian countries and organized by Sony Music's Singaporean subsidiary Sozo -- with Sotsu's "C3," held in East Asian cities such as Hong Kong and Beijing. The newly merged event, dubbed "C3AFA," will showcase Japan's manga, music and cartoon characters throughout Asia.
C3AFA kicks off in Bangkok for three days in June, then heads to Jakarta and Tokyo in August. Starting in November, the event makes its way to Singapore and Hong Kong.
Concerts were the highlight of Sozo's AFA, which began in 2008, and a total of 210,000 people attended the events held in Thailand, Indonesia and Singapore in 2016. In 2009, Sotsu began hosting C3 overseas, and vendors selling character items were popular among participants.
By combining the two events, Sony Music and Sotsu hope to establish an event that draws the largest crowd in Asia.