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Arts

Tokyo's manifesto for graphic design still relevant 66 years on

Idea magazine remains global champion of print even as it embraces the Instagram age

A special 2018 feature in Idea magazine.

"The question for us is: How do you get people who are not interested in print into the idea that, from a single sheet of paper, you can bring about change?" So says Madoka Nishi, editor in chief of Tokyo's Idea, a magazine about graphic design.

She's flipping through the lushly produced pages of a recent issue of the 66-year-old quarterly; its glossy, matte and specialty stock sheets are splashed with lively graphics and typography. This issue features poster-like pages designed for a 2020 edition of the Czech Republic's historic Brno International Graphic Design Biennale.

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