ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Tokyo's manifesto for graphic design still relevant 66 years on

Idea magazine remains global champion of print even as it embraces the Instagram age

A special 2018 feature in Idea magazine.

"The question for us is: How do you get people who are not interested in print into the idea that, from a single sheet of paper, you can bring about change?" So says Madoka Nishi, editor in chief of Tokyo's Idea, a magazine about graphic design.

She's flipping through the lushly produced pages of a recent issue of the 66-year-old quarterly; its glossy, matte and specialty stock sheets are splashed with lively graphics and typography. This issue features poster-like pages designed for a 2020 edition of the Czech Republic's historic Brno International Graphic Design Biennale.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more