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Turkish dramas are rewriting the global entertainment script

Different lifestyles and habits a smash hit with world audiences

The immensely popular "Bir Zamanlar Cukurova" (Bitter Lands; left) and the recent hit "Marasli" (The Trusted) about an ex-SWAT team member fighting drug barons, have been subtitled, dubbed, adapted and exported to more than 150 countries, making Turkey the world's second-largest exporter of television content.

ISTANBUL -- Producer Timur Savci knows a good story when he sees one.

In 2009, Savci was sent by his mentor and collaborator, the late respected screenwriter Meral Okay, the draft for a script on a legendary Ottoman sultan. By the time he had finished reading it at 2 a.m., "I knew we had a project that had vast international potential even on paper," Savci told Nikkei Asia.

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