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Yamaha and Bosendorfer find harmony over 15-year partnership

Austrian piano maker helps Japanese parent win over Western venues, performers

Bosendorfer's showroom in Vienna. Most of the Austrian company's pianos are priced at $150,000 or higher. (Photo courtesy of Yamaha)

HAMAMATSU, Japan -- A decade and a half after Japan's Yamaha acquired Austria's Bosendorfer, the two piano makers have forged a synergetic relationship allowing them to keep their own traditions alive while also tapping each other's strengths.

Bosendorfer is considered one of the world's most prestigious piano makers, alongside Steinway & Sons and C. Bechstein. But the company was facing serious financial trouble when Yamaha bought it from a major Austrian bank in January 2008.

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