ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

A year on, Thai cave rescue sparks tourism boom in sleepy province

1 million visitors drawn by cavern where boys soccer team was trapped

Souvenir shops line the area around the cave in Thailand where a boys soccer team was trapped for 18 days last year. The T-shirts depict a diver who died in the resuce. (Photo by Marimi Kishimoto)

CHIANG RAI PROVINCE, Thailand -- The dramatic rescue of a boys soccer team from a cave in Thailand last year has turned an inconspicuous enclave of pineapple fields into a tourist hot spot, drawing well over 1 million visitors since the 18-day ordeal captured headlines worldwide.

Souvenir shops have sprouted in the cave area of Chiang Rai, the country's northernmost province near the border with Myanmar, selling T-shirts depicting Tham Luang cave and the rescuers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more