CHENNAI, India -- As temperatures rise across the globe, driven by climate change and global warming, many Asian travelers are deserting beaches and tropical islands for vacations in cooler locations from Scandinavia to the mountains of Vietnam.
Data from Google Trends shows a 100% global increase in the search term "cooler holidays" over the 12 months to May 8. Booking.com, a travel website, also says that 2024 will be a year of travel to cooler climates, while the U.S.-based luxury travel network Virtuoso notes that 82% of its customers are considering cooler destinations this year.
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