ISTANBUL -- A chunky chocolate bar made in Dubai has turned into a social media sensation after a food influencer's laudatory video attracted more than 120 million viewings on TikTok.
Sarah Hamouda, co-owner of FIX Dessert Chocolatier, says she considered abandoning chocolate-making many times before the video, made by influencer Maria Vehera, dramatically widened demand for her product, which was initially on sale only in Dubai.
