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Fabled Yamazaki distillery goes virtual to lure back whiskey lovers

Online experience a new chapter in Suntory's pandemic strategy

The coronavirus pandemic has hit the surging popularity for Japanese whiskey, forcing drinks giant Suntory Holdings to rethink its international marketing strategy for famous brands, including Yamazaki.

TOKYO -- Located between the cities of Osaka and Kyoto, the fabled Yamazaki distillery, owned and operated by Japanese drinks giant Suntory Holdings, has long been a favorite destination for whiskey connoisseurs from around the world.

After opening in 1924 and launching its signature Suntory kakubin, square bottle, in 1937, the Yamazaki has produced some of the world's most coveted whiskies.

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