
SEOUL -- When the 2017 Formula One season motor racing gets underway in a roar of engines on Melbourne in Sunday, it will signal the start of another crucial year for the sport, especially in the Asia-Pacific region.
Boasting the fastest race cars in the world, built by prestigious manufacturers such as Ferrari, Mercedes and McLaren Honda, Formula One is one of the most glamorous global sports. In 2004, Formula One's then-CEO, the eccentric British billionaire Bernie Ecclestone, declared that Asia was the future.