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Home sweet Hiroshima: fertile ground for Japanese entrepreneurs

Compact and with nature on its doorstep, this city offers big business potential and quality of life

Staff at lifestyle shop Ref.

From the window of his second-floor office in downtown Hiroshima, Kengo Nakamoto has a view of the spot that put his city’s fashion-retail sector on the map. Six years ago in Fukuromachi Park, Nakamoto organized a two-day open-air market called The Trunk Market that brought together fashion and stationery brands, chefs, coffee roasters, architects and record shops. It was a pivotal moment for an area that had previously been best known for its multilevel carparks.

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