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Hoshino Resorts aims to cash in on new Japanese export: hospitality

Ski-loving fourth-generation CEO specializes in revamping traditional inns

Like at a traditional Japanese inn, guests at the upscale Hoshinoya Tokyo take off their shoes when entering the hotel.

TOKYO -- In Japan's booming tourism and hospitality market, Hoshino Resorts has earned a reputation for not only luxury but also uniqueness. The company has a track record of revamping traditional ryokan inns to bring out their individual character and give guests an experience they will never forget.

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