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How traditional cakes became a force for good in Malaysia

Effort to rescue recipes for 'kuih' offsets economic distress

A typical northern Malaysian teatime spread, including bite-sized snacks called kuih. (Courtesy of FriedChillies Media)

KUALA LUMPUR -- They are probably the smallest edible items in Malaysia. Yet a project aimed at preserving homemakers' vanishing recipes for kuih -- bite-sized desserts and snacks made mostly from rice flour -- may be making a big difference in combating hunger during the pandemic.

"We believe that food can be a great enabler to uplift livelihoods of people caught in the current poverty trap," says Mohd Adly Rizal, founder of FriedChillies, a Malaysian food media and events company. "Our experience and analysis showed that Malaysian kuih are one of the fast-moving items that can help us achieve this objective."

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