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In Vietnam, the face of South Korea is a sprightly sports coach

Soccer manager Park Hang-seo's on-field success makes him a marketing phenomenon

Park Hang-seo, the South Korean coach of the Vietnamese national soccer team, is tossed into the air by his players after their victory over Indonesia in the championship match of the Southeast Asian Games, in Manila in December 2019.   © Reuters

SEOUL -- South Korean companies advertise products all over the world, and have countless K-pop stars, actors and models to choose from. In Vietnam, however, the face of a host of Korean products -- from TVs to milk -- is a bald 61-year-old man.

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