ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Life

In rural India, community radio leads fight against virus

Hyperlocal stations reach millions in poor and marginalized groups

An anchor at work at Radio Namaskar, in the eastern Indian coastal state of Odisha. The station, located in Konark, plays a crucial role in keeping villagers informed about the coronavirus and other matters, as most do not watch TV. (Courtesy of Radio Namaskar) 

NEW DELHI -- "I'd have been dead by now if I hadn't learnt about coronavirus symptoms from Radio Henvalvani," says Ram Lakhi, 30, a farmer from the Tehri district of northern India's hilly Uttarakhand State.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more