India embraces sustainable fashion

Pandemic accelerates changing trends in style and substance

Anita Dongre SS'20 small.jpg

High fashion, low impact: Designer Anita Dongre's ethically produced creations have been worn by the likes of Hillary Clinton and Britain’s Duchess of Cambridge. (Courtesy of Anita Dongre)

NEETA LAL, Contributing writer

NEW DELHI -- For India, designer Anita Dongre is the embodiment of sustainable fashion, from her commitment to working with artisans and sourcing ethically produced materials to her adoption of innovative and environmentally sensitive production processes.

"We have to realize that sustainability has to be at the heart of each of our actions," says Dongre, whose production company, House Of Anita Dongre, counts Hillary Clinton, Ivanka Trump and Britain's Duchess of Cambridge among its clients and is forecasting revenues of $130 million this year.

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