ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Life

India's millennials get a taste for ayurveda

Traditional wellness system redefined in home market as consumer health concerns mount

NEW DELHI -- Himalayan herb-infused energy drinks, ayurvedic shakes and powders, herbal juices and gummies, immunity boosters and more such products are jostling for buyers' attention in Indian shops as COVID-19 ravages the country.

Capitalizing on surging demand for chemical-free products and health-boosting ingredients, Indian restaurants are also launching ayurvedic menus, fashion designers are crafting ayurvastra (herb-treated) apparel, and wellness companies are tapping into a groundswell of beauty-enhancing plants and herbage.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more