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India's millennials get a taste for ayurveda

Traditional wellness system redefined in home market as consumer health concerns mount

NEW DELHI -- Himalayan herb-infused energy drinks, ayurvedic shakes and powders, herbal juices and gummies, immunity boosters and more such products are jostling for buyers' attention in Indian shops as COVID-19 ravages the country.

Capitalizing on surging demand for chemical-free products and health-boosting ingredients, Indian restaurants are also launching ayurvedic menus, fashion designers are crafting ayurvastra (herb-treated) apparel, and wellness companies are tapping into a groundswell of beauty-enhancing plants and herbage.

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