Japanese designer's legacy inspires contemporary brides

Yumi Katsura passes the torch with a fashion show instead of a funeral

20240816 Yumi Katsura MAIN

Top fashion model Ai Tominaga wears a Yumi Katsura wedding dress made of "the world's lightest silk" during a memorial event for the brand's eponymous founder in Tokyo on Aug. 9. (Photo by Ken Kobayashi)

AKANE OKUTSU and TAMAYO MUTO, Nikkei staff writers

TOKYO -- The Japanese bridal fashion brand Yumi Katsura held a major show at the prestigious Imperial Hotel Tokyo in August, displaying 100 white and colored dresses, accompanied by flowers and watched by celebrities. The festive atmosphere was perfect for the runway, but the show was actually a memorial for the brand's eponymous founder.

Respecting Katsura's clearly expressed wish: "I don't want a funeral, I want a show instead," the event chronicled the career of the designer who opened Japan's first bridal specialty shop in 1965, when almost all the country's brides wore traditional kimonos. She died in April, aged 94.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.