Japanese pop sensation Chai dance to their own beat

In the meticulously controlled world of J-pop, the foursome embrace a DIY spirit

20191202

Chai's style choices and sound put them at odds with the choreographed female idol troupes, hip-hop vocalists and fashion and beauty queens in the J-pop genre’s mainstream.

Words by KENJI HALL, Photography by TETSUO KASHIWADA

It's impossible not to get excited about anything and everything when you're around the four members of Chai. Mana, Kana, Yuuki and Yuna are infectiously upbeat to an extreme degree: They're gushing about the cafe we meet in, the cakes they are eating, the musicians they admire and the color pink. And they're especially effusive about each other.

A few things can get them down though: namely Japan's suffocating social norms and fixation on conventional cuteness. "The women on TV here have perfect noses, thin legs and big eyes," says lead vocalist Mana when we meet the band in Tokyo. "It's all about looks, not inner beauty."

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