ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Life

Japanese sake goes global, intoxicating many

From sommeliers to master brewers, the drink is winning devotees abroad

Foreign tourists check out bottles of Japanese sake at a department store in Ginza, Tokyo. (Photo by Ken Kobayashi) 

TOKYO -- Sake, also called nihonshu, is rapidly going global, much as sushi has, with the value of Japan's annual exports doubling in the past five years to a record-high 22.2 billion yen ($200 million) in 2018.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more