SIEM REAP, Cambodia -- With its seemingly endless tropical summers, increasingly vibrant urban centers and relatively low living costs, the so-called Mekong region -- comprising Thailand, Myanmar, Laos, Cambodia and Vietnam -- is drawing a rapidly growing share of Southeast Asian tourism.
The region, which tracks the mighty Mekong river, attracted just under 60 million visitors in 2017, up 13% from the previous year, according to the Pacific Asia Travel Association's Annual Tourism Monitor 2018. Growth in visitor arrivals has driven a steady increase in tourist accommodation. But the region faces a serious challenge if it is to continue to grow without damaging its fundamental character, say hospitality industry veterans.
