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NFL scrambles for attention from Chinese sports fans

League hopes rookie Taylor Rapp can be American football's Yao Ming

Mandarin-speaking Tom Brady, quarterback of the Super Bowl champion New England Patriots, has proven an apt ambassador to China both for his team and the National Football League. (Courtesy of NFL China)

SEOUL -- As the U.S. National Football League kicks off its new season this weekend, the organization has set its sights on making a bigger splash in China, a market where it trails well behind American rival sports.

As its last season was wrapping up in January, NFL Commissioner Roger Goodell said he was making China "a priority market" for the league.

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