ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Life

NFL scrambles for attention from Chinese sports fans

League hopes rookie Taylor Rapp can be American football's Yao Ming

Mandarin-speaking Tom Brady, quarterback of the Super Bowl champion New England Patriots, has proven an apt ambassador to China both for his team and the National Football League. (Courtesy of NFL China)

SEOUL -- As the U.S. National Football League kicks off its new season this weekend, the organization has set its sights on making a bigger splash in China, a market where it trails well behind American rival sports.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more