ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Life

Old sake gets a new lease on life

Brewers revive a once-beloved Japanese tradition

Azusa Segawa, a wine and sake expert, sips sake at a liquor store in Tokyo's Daikanyama district that offers aged sake by the glass.

TOKYO -- Hayato Shoji, a 42-year-old sake brewer in Chiba Prefecture, north of Tokyo, is a fifth generation master with a proud family pedigree going back 140 years. Today, he is intent on reviving an old tradition: sipping aged sake, a custom once popular among ordinary Japanese.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more