ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Life

Pandemic craze for Japan's 'medaka' rice fish keeps up steam

Colorful pets are easy to keep and breed, and can sell for over $3,000 each

Rice fish have become popular pets in Japan because of the COVID-19 pandemic, particularly among city dwellers with busy schedules and little space. 

TOKYO - Rice fish, the small freshwater fish known as "medaka" in Japanese, are becoming increasingly popular these days as the pet boom continues across Japan. 

A colorful pair of male and female rice fish produced through selective breeding go for at least 2,000 yen ($15) and sometimes more than 3,000 yen -- a stunning increase from the days they cost a fraction of that and were only to be found in a far corner of the tropical fish section. 

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more