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Thai sisters' fashion label sells the stuff of daydreams

Sretsis' flowery motifs and confluence of influences attract fans across generations

From left: Youngest sister Matina Sukhahuta, Sretsis' jewelry designer; eldest sister Klyduen, the label's marketing director; and Pimdao, who serves as creative director.

BANGKOK -- When three Thai sisters set out to launch their own fashion label in the early 2000s, they knew exactly what motifs and materials they wanted to use: flowers, fruits and animals, with plenty of lace, ribbons and embroidery. They could not have known that, less than two decades later, their romantic and dreamy designs would be seen on global celebrities like Beyonce and Paris Hilton.

The brand is Sretsis -- "sisters" spelled backward. The three were in their early 20s when they established the label in 2002. It has become one of Thailand's top apparel brands, with a following that spans 20-somethings to 50-somethings.

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