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Life

The Suzuki Jimny: a tiny SUV with a big cult following

Cute to some, cool to others, the Japanese micromachine is still selling out

The latest version of the Jimny features a streamlined design.

For 50 years fans of the Suzuki Jimny have been drawn to its peerless combination of utility and personality. First released by the Japanese automaker in 1970, it has sold 2.9 million units over three generations of models in more than 190 countries. It’s a compact four-wheel-drive, and the precisely engineered mechanics of its chassis mean that it’s equally trusted by professionals rallying in Australian safari races as it is by mailmen delivering on winding roads in Japan’s snow-hit regions.

And then there are the aesthetics: Cute to some, cool to others, there’s something appealing about a miniature version of an all-terrain car that’s usually tough and muscular. And nowhere is more fanatic about
this micromachine than Japan, where the Jimny boasts dedicated magazines, books, events and workshops for fans to enjoy.

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