ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Life

The Suzuki Jimny: a tiny SUV with a big cult following

Cute to some, cool to others, the Japanese micromachine is still selling out

The latest version of the Jimny features a streamlined design.

For 50 years fans of the Suzuki Jimny have been drawn to its peerless combination of utility and personality. First released by the Japanese automaker in 1970, it has sold 2.9 million units over three generations of models in more than 190 countries. It’s a compact four-wheel-drive, and the precisely engineered mechanics of its chassis mean that it’s equally trusted by professionals rallying in Australian safari races as it is by mailmen delivering on winding roads in Japan’s snow-hit regions.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more