ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

The little Japanese cinema that could

In the coastal town of Zushi, three friends helped spark the city's cultural transformation.

Screenings on the beach during Zushi’s annual film festival.

The power of a cultural institution shouldn't be judged by its size alone. Because if that were the criterion, Cinema Amigo wouldn't stand a chance. Sitting one street away from the beach in Zushi, a surfers' city an hour's train ride from Tokyo, this cinema is as small as they come. Camouflaged among the homes of this residential neighborhood (aside from a metal sign on the building's side), the screening room can host a maximum of 20 viewers. It's what cinemagoers would call a boutique experience, yet, in this seaside town, it's a space that punches above its weight in bringing the community together.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more