ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Life

Young Taiwanese flock to reinvigorated goddess festival

Popularity reflects growing interest in the island's distinct identity

A person dressed as the child of a god dances next to exploding firecrackers at an event celebrating the Dajia Mazu Pilgrimage. (Photo by Naomi Goddard)

TAIPEI -- From firecrackers and dance troupes to blaring horns, Taiwan's century-old Dajia Mazu Pilgrimage includes all the elements that exemplify the island's temple culture. Its popularity is also growing rapidly among young Taiwanese, amid rising interest in Taiwan's distinct identity, and in sharp contrast with neighboring China, where worship of the ancient folk gods is moribund.

Every year, thousands of believers embark on a nine-day journey to show their devotion to Mazu, the "heavenly mother," praying for auspiciousness and prosperity. From Jenn Lann Temple in Taichung city's Dajia district, committed pilgrims follow Mazu to more than 110 temples, barely sleeping as they trek 340 km. Hundreds of thousands watch the procession in person, and millions more on television.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more