ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Obituaries

Dream of Taiwan car brand cut short as Yulon chief dies

Kenneth Yen wanted to be more than producer of Nissan cars

Kenneth Yen, front left, pictured in 2004 with Taiwan's then-President Chen Shui-bian. Yen envisioned building a global brand for Yulon Group.
Kenneth Yen, front left, pictured in 2004 with Taiwan's then-President Chen Shui-bian. Yen envisioned building a global brand for Yulon Group.   © Reuters

TAIPEI -- The head of Taiwan's Yulon Group died Monday, leaving behind an unfinished vision of building a global brand of automobiles.

The 54-year-old Yen Kai-tai died of illness, the company said in a statement. The chairman, known as Kenneth, was said to have been battling esophageal cancer after missing the Yulon Motor parent's general shareholders meeting in June.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more