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Vietnamese online marketplace Sendo pins hopes on rural shoppers

Fresh off funding round, founder aims to reach 70m people outside big cities

Nguyen Dac Viet Dung, the chairman and co-founder of Sendo Technology, leads Vietnam’s first consumer-to-consumer online marketplace.

HO CHI MINH CITY -- Sendo Technology, Vietnam's first online marketplace where consumers sell to each other, sees a golden opportunity to win over consumers in the country's smaller towns, sidestepping intense competition in big cities.

"We have managed to differentiate ourselves by focusing on the domestic market only," Chairman Nguyen Dac Viet Dung told the Nikkei Asian Review in a recent interview.

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