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McDonald's Japan's market cap hits 14-year high on Pokemon Go deal

TOKYO -- Shares of the Japanese unit of McDonald's rose on the Jasdaq market in Tokyo on Thursday morning, pushing up the company's market capitalization to the highest level in about 14 years and 8 months.

Investors piled into the stock following Wednesday's announcement the Japanese unit of the hamburger chain will soon unveil a marketing plan in collaboration with the hit mobile game Pokemon Go, jointly developed by Nintendo, Pokemon Co. and Niantic.

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