NAGOYA -- Employment services provider Recruit Holdings will join one of the two major camps promoting competing reward point programs encompassing various industries in Japan.
Shoppers can earn Ponta points at 22,000 stores, including Lawson convenience stores.
Ponta, a program operated by a Mitsubishi Corp. subsidiary, boasts more than 60 million members and lets them earn and redeem points at around 22,000 stores, including Lawson convenience stores. Recruit will merge its reward point program into Ponta as early as spring 2015, helping to boost Ponta's membership by more than 10 million.
