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Sanrio's Puroland theme park still bleeding red ink

TOKYO -- Sanrio, the company behind Hello Kitty, will experiment with longer operating hours and take other steps in an effort to stem the losses at an indoor amusement park in Japan.

     Located in the city of Tama outside central Tokyo, Sanrio Puroland is expected to suffer an operating loss of roughly 240 million yen ($2.33 million) in the year ending next March. Although this comes to less than half of last fiscal year's loss, the park still is not earning enough to cover advertising and other expenses.

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