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Smash-hit Switch revives Nintendo and supplier stocks

Game publishers seen as next in line to get boost from hybrid device

Critics see Nintendo in a better light after the release of the Switch hybrid game system.   © Reuters

TOKYO -- Nintendo ranks as the most heavily traded stock in the Tokyo market over the past year, as the company reclaimed its status as a top player in the video game industry with red-hot sales for the Switch console.

The company was so unpopular back in 2015 that the president of an electronic parts company wanted to be dissociated from the Kyoto-based game maker. "Please don't call us a Nintendo-related stock anymore," the president said at a news conference for an earnings release.

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