ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Japan-Update

Smash-hit Switch revives Nintendo and supplier stocks

Game publishers seen as next in line to get boost from hybrid device

Critics see Nintendo in a better light after the release of the Switch hybrid game system.   © Reuters

TOKYO -- Nintendo ranks as the most heavily traded stock in the Tokyo market over the past year, as the company reclaimed its status as a top player in the video game industry with red-hot sales for the Switch console.

The company was so unpopular back in 2015 that the president of an electronic parts company wanted to be dissociated from the Kyoto-based game maker. "Please don't call us a Nintendo-related stock anymore," the president said at a news conference for an earnings release.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more