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80% of China's new middle class feel better off than 5 years ago

Survey finds greater sense that life is improving than among Japanese and US peers

Nearly all emerging Chinese middle-class consumers take an interest in the cultural aspects of food and clothing, the survey finds.

BEIJING -- More of China's emerging middle-income consumers say their lives have improved in material terms in recent years than do their counterparts in Japan or the U.S., a survey shows.

Some 80% of China's new middle class, defined by an annual household income of at least 100,000 yuan ($15,200), feel better off materially and culturally than they were four to five years ago, according to an October survey by Hakuhodo Institute of Life and Living Shanghai, a group member of Japanese advertising group Hakuhodo DY Holdings.

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