ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Alibaba and the rural capitalists -- a modern Chinese fable

JIEYANG, China -- The village of Junpu was, until very recently, on a slow track to certain demise.

Junpu, a village in southern China, has been re-energized by e-commerce. Photo by Kathleen E. McLaughlin

     Anyone young and able-bodied would try and get a job in the massive sprawl of shoe and apparel factories elsewhere in Guangdong Province. Junpu, originally a farming village, turned to food processing in modern times, but business had gone to large factories elsewhere. Only retirees and young children remained as the village faced being eaten up by the neighboring Jieyang municipality.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more