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Asia needs to aim for sustainable tourism

China now sends the world more tourists than any other country. With its rapid economic transformation, the emergence of a new generation of affluent Chinese could push the country's annual count of outbound travelers to 400 million over the next five years. According to the latest five-year forecast from the Pacific Asia Travel Association, by 2019, annual visitor arrivals for destinations across Asia are expected to reach nearly 165 million. Thailand alone is expected to receive almost 18 million Chinese by then.

     While China's slowing economy might cause a temporary tapering in the number of travelers, how long they stay or how much they spend, remember that a reduced gross domestic product growth rate of 6.8-6.9% is still something much of the world would envy.

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