ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Babymetal serves it up sweet and loud

Japanese girl group's cute looks and heavy-metal sound win global fans

TOKYO Babymetal follows a tried and true formula for pop groups in Japan: a trio of girls in fluffy dresses doing highly choreographed dance routines and singing with syrupy voices.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more