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ByeJoe makes China's 'white liquor' palatable for the West

A modern take on 'baiju' is finding fans in its spiritual homeland, too

Logan Brouse of Shanghai bar Logan's Punch makes his signature Xiao Lang Gou cocktail, which includes passion fruit, orange juice, apricot liqueur and ByeJoe. (Courtesy of ByeJoe Spirits USA)

CHICAGO Surrounded by ice sculptures rising high above snow-covered hills, Matt Trusch tried baijiu for the first time in Harbin, a city in northeast China known for its sub-zero temperatures, on his 21st birthday.

"We would just stay indoors and drink baijiu to stay warm," Trusch said. "I started having my taste for baijiu up there."

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