TOKYO -- Japanese confectionery maker Morinaga & Co.'s overseas sales are likely to account for about 10% of its total for the year ending in March 2018, based on growing popularity of its soft candy Hi-Chew in the U.S. and chocolate in Chinese online marketplaces.
This projected sales ratio would be an increase just shy of 3 percentage points from the forecast for the current fiscal year, ending in March 2017. The Japanese company's overseas sales are expected to surpass 20 billion yen ($169 million) next fiscal year, up roughly 40% from the fiscal 2016 forecast.