ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japan's Morinaga to bring in 10% of sales from overseas

Candy producer eyes sugar high in US, China for fiscal 2017

TOKYO -- Japanese confectionery maker Morinaga & Co.'s overseas sales are likely to account for about 10% of its total for the year ending in March 2018, based on growing popularity of its soft candy Hi-Chew in the U.S. and chocolate in Chinese online marketplaces.

This projected sales ratio would be an increase just shy of 3 percentage points from the forecast for the current fiscal year, ending in March 2017. The Japanese company's overseas sales are expected to surpass 20 billion yen ($169 million) next fiscal year, up roughly 40% from the fiscal 2016 forecast.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more