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Online diamond sales challenge traditional market

Singapore startup seeks to market stones as tradeable financial assets

KGK Diamonds' cutting and polishing facility in Gaborone, Botswana (Photo by Peter Guest)

SINGAPORE -- Casey Lai sits behind the counter at House of Hung, a jeweler at the northern end of Singapore's Orchard Road. Under the glass is an array of diamonds -- cut, but unset -- gleaming blue-white beneath the sharp shop lights.

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