2022 look ahead: Mudslinging dominates South Korea's election

Campaign already branded the most distasteful in the country's history

Avatar
20211229 Seoul shopping district.JPG

People walk in a shopping district in Seoul on Nov. 29: there are signs that the South Korean public may be tired of the negative campaigning. © Reuters

Soo Kim is a policy analyst at the nonprofit, nonpartisan RAND Corporation and doctoral candidate at the Johns Hopkins University SAIS.

On Mar. 9, South Korea will elect a new president to succeed incumbent Moon Jae-in. With just over two months before voters head to the polls, the campaign has focused largely on personal attacks and allegations of corruption with little attention being paid to the pressing issues facing the nation.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.